Copywriting

As each new listing is uploaded into AdMaster™, we aggregate pertinent MLS fields, along with agent remarks and put it through our automated routines that check for 30,000 common misspellings and grammatical errors. These processes also eliminate phrases that are typically found in MLS remarks sections, but would not be suitable for ad copy.

Most importantly, the resulting copy is edited and/or rewritten by one of our qualified copywriters. We standardize copy to a select set of abbreviations that ensure consistency throughout a client's advertising.

We write copy in multiple lengths, in sizes that fit a client's individual ad specifications--from 20-30 characters to fit a one-line directory ad, to 100-200 characters for a local newspaper, to extended copy to be uploaded to a local internet site.

All copy can be edited by the client online at any time during the life of the listing. Changes are flagged to be reviewed by the copywriting staff, which will conform rewritten copy to the standardized abbreviation set, if necessary and if authorized by the individual client.