Priority ad ordering

Priority-based advertising is a service DBA provides to our clients who want to completely outsource the selection of their advertising on a week-to-week basis.

Each company determines its own guidelines that describe where a particular listing is advertised and how often. The criteria are usually determined by a listing's status and location as well as the level of importance of each publication that serves a particular area.

Once the guidelines are determined, DBA selects the specific properties to be placed in each publication on an ongoing basis. Offices have the ability to alter those choices to fulfill specific advertising commitments that fall outside the predetermined schedule. New listings get added into the ads right up to the publication deadline, and listings that go off market are removed.

Among the additional benefits of a Priority-based system:

• There is no overspending by any agent or office. With each listing getting equal time, budgets are ensured, media schedules are controlled.
• Office advertising budgets correlate to the quantity and market time of an office's inventory, rather than to an allocation based on what may be an outdated listing history.
• Priority ordering allows an office to get its out-of area listings advertised in that listing's local market.
• Redeployment of administrative staff, since ad selection and tracking are no longer necessary at the office level.