DBA Admaster™ updates

Admaster™ update: Agent email links in the ad proofs

Posted by Mike Scotty on Thu, Jan 19, 2017 @ 09:30 AM

Using the AdMaster™ ad proofs form is easy, but occassionally you're going to come up against an empty copy block or a low-res photo that you aren’t able to replace...and you probably need to get in touch with the listing agent.

Read More

Tags: real estate print ad management, Admaster™ software update

AdMaster™ update: Photo resolution alerts

Posted by Mike Scotty on Thu, Jan 05, 2017 @ 09:30 AM

Maintaining the crisp detail and color balance of your photography, when advertising in your markets’ highest-grade print periodicals, requires that each image have adequate pixel resolution. That resolution is based on the size that the image will be printed in the publication, and on the quality of the paper stock that it will be printed on.

Read More

Tags: real estate photography, image resolution, Admaster™ software update

Admaster™ update: Non-agent user profiles

Posted by Mike Scotty on Fri, Dec 16, 2016 @ 02:09 PM

AdMasterclient staff can now manage their internal administrative users through the Non-agent user roster and profiles. Up until now, DBA Client Service managed these users for you, and they will still manage the process if you like, but clients that want the ability to access and manage can now find it under the User menu.

Read More

Tags: real estate print ad management, real estate print ad software, Admaster™ software update

5 things to look for in a real estate print ad management system

Posted by Mike Scotty on Mon, Mar 09, 2015 @ 10:32 PM

In an increasingly non-print world, real estate print advertising may occupy a smaller space in your marketing plan, but it continues to be significant to market segments that value print. And the logistics of putting out effective listing-based print ads is as chal­lenging and time consuming as ever.

Read More

Tags: real estate marketing database, real estate print ad management, real estate print ad software

Manage your real estate listing syndication from a single source

Posted by Mike Scotty on Thu, Feb 19, 2015 @ 08:00 PM

Real estate listing syndication and reporting includes enhanced content to Zillow, Trulia and your most trafficked sites

With the imminent fragmentation of real estate listing syndication delivery triggered by Move, Inc.’s ListHub syndication service's announcement that they will no longer serve up listings to Zillow, and now ListHub’s abrupt split from Trulia following yesterday’s merger, brokerages and/or MLSs may need to find an alternate source to deliver listing content to both Zillow and Trulia.

Read More

Tags: Website strategy, content strategy, real estate listing syndication, real estate website, real estate marketing

Set your brokerage apart using high-res real estate photography

Posted by Mike Scotty on Thu, Feb 05, 2015 @ 08:30 AM

Set a photo standard for all your listings all the time

In competitive online venues where the participants often bemoan the fact that the playing field has been leveled, surprisingly few of them exercise an relatively easy advantage…clear, high-quality, high-res listing photos.

Read More

Tags: real estate listing syndication, real estate photography, real estate marketing database

5 reasons to use a real estate marketing database

Posted by Mike Scotty on Mon, Jan 26, 2015 @ 01:23 PM

All but the brokerages who are most serious about marketing presentations might consider a real estate marketing database as redundant. Why set up another database when you have the MLS and your own website, both of which most likely have built-in data delivery functions from one to the other?

Read More

Tags: inbound links, real estate listing syndication, real estate virtual tours, HTML email marketing, real estate marketing

How to automate your internal 'Coming soon' listing exchange

Posted by Mike Scotty on Thu, Nov 20, 2014 @ 10:28 PM

Realtors working with a buyer are always interested in what’s coming on the market. Conversely, agents with a listing that will soon be on the market are anxious to get feedback on how that listing will fare.

And so are their clients.

Read More

Tags: real estate marketing

What’s with all the automated real estate videos?

Posted by Mike Scotty on Fri, Oct 03, 2014 @ 12:52 PM

Search relevance – that’s what.

Few automated real estate videos, a.k.a. pan and zoom slideshow videos, get beyond double-digit view counts during the life of a listing. They do, however, provide substantial value in the form of SEO and search relevance.  Collectively, a brokerage’s video content can rank high on the list of traffic drivers to their brokerage website. In fact, in a study on midyear broker website benchmarks done by WAV Group Consulting, brokers who have been posting all the brokerage’s listings to YouTube have seen that volume grow to 5th or 6th in their overall rankings.

Read More

Tags: Link strategy, Real estate video, SEO strategy, content strategy, inbound links, Google

Guiding traffic to your real estate site may be your best SEO play

Posted by Mike Scotty on Mon, Mar 10, 2014 @ 08:15 AM

When it comes to your real estate website, whether it’s an agent website, a small one-office brokerage site or a regional broker portal, ranking in today’s search engine results game can is an uphill battle that requires constant management.

Read More

Tags: Link strategy, Website strategy, Real estate video, inbound links, Social media strategy, real estate listing syndication, real estate virtual tours, HTML email marketing, real estate social media feeds