AdMaster™ update: Automated ad price updates

Mon, Jul 10, 2017 @ 10:52 AM

AdMaster™ allows users to use an ad price (Price in ads) that may differ from the list price. For example, a listing agent may choose to state a price range, or use text such as 'Low 200s' or 'Call for price' rather than state the actual list price.

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The ad price has always defaulted to the list price when a listing is created in AdMaster™, but subsequent list price changes previously required manual intervention to ensure that the original ad price was reflecting a new list price.

Now, when AdMaster™ imports a new list price from the client listing feed, a comparison will be made as to whether the existing ad price was equal to the existing list price. If so, the new list price will generate a new ad price equal to the new list price, which will undoubtedly save administrative resources. Ad prices that have been manually changed will be unaffected.

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Mike Scotty

Written by Mike Scotty

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