So you’re a real estate business owner who wants to up his SEO rankings and everyone says you’ve got to write a blog. Good move. But what exactly does a blog do for your SEO? And is it ever going to be enough to affect your bottom line? I say that it does both – in measured progression, but the cumulative effect can be enormous.
Here’s how a blog helps your SEO.
- People read it – that means visitors to your site. Ideally you encourage your visitors to link deeper into your site.
- Search engines read it. A blog is a great source of fresh new content. Search crawlers like new content. If your website is changing, you’re attracting the search crawlers. If a search engine crawls your site and nothing has changed it a month, they’ll schedule their next visit for a month from now. If it still hasn’t changed next month, they’ll schedule their next visit in 3 months. You get the pattern. Activity begets indexing.
- People find your blog on search engines. You’re able to penetrate the finer search topics that your audience is looking for in posts. If you’re a real estate agent specializing in a specific town, you talk about neighborhoods in town by name, community ordinances that residents might be ‘googling’, even streets, parks, schools and sports teams.
- Reciprocal linking opportunities. The best kind of inbound link is the kind you earn when a website naturally link to your blog content because it helps them enhance their own site. Short of uninvited inbound links, a requested link to your site from a community site after mentioning and linking to that site in one of your posts is not unheard of. In fact it can be beneficial to both sites’ readers.
Here’s how a blog helps your business.
- Your prospects get to know you. Making a connection with a potential client is the most important hurdle to a business relationship. Your personality will come out in your blog posts. You’re giving your readers a bit of yourself while you’re demonstrating your market knowledge. A good blog speaks to and answers questions about the buying or selection process for whatever product (a home) or service (yourself) your business sells. Your blog lets you feed a prospect the answers and educate them. They’ll appreciate that and be more likely to reward you with their business.
- Your blog can serve as a resume. If you meet someone at a party or a business function giving them a card or a follow up call is one thing. Directing them to your blog can demonstrate your expertise on a range of topics. You can even direct them to certain posts that are more relevant to their situation.