Real estate SEO and inbound marketing tips

How a real estate blog helps your SEO - and your business

Posted by Mike Scotty on Thu, Jan 26, 2012 @ 06:57 AM

Blog postSo you’re a real estate business owner who wants to up his SEO rankings and everyone says you’ve got to write a blog.  Good move.  But what exactly does a blog do for your SEO?  And is it ever going to be enough to affect your bottom line?  I say that it does both – in measured progression, but the cumulative effect can be enormous.

Here’s how a blog helps your SEO.

  • People read it – that means visitors to your site.  Ideally you encourage your visitors to link deeper into your site.
  • Search engines read it.  A blog is a great source of fresh new content.  Search crawlers like new content.  If your website is changing, you’re attracting the search crawlers.  If a search engine crawls your site and nothing has changed it a month, they’ll schedule their next visit for a month from now.  If it still hasn’t changed next month, they’ll schedule their next visit in 3 months.  You get the pattern.  Activity begets indexing.
  • People find your blog on search engines.  You’re able to penetrate the finer search topics that your audience is looking for in posts.  If you’re a real estate agent specializing in a specific town, you talk about neighborhoods in town by name, community ordinances that residents might be ‘googling’, even streets, parks, schools and sports teams.
  • Reciprocal linking opportunities.  The best kind of inbound link is the kind you earn when a website naturally link to your blog content because it helps them enhance their own site.  Short of uninvited inbound links, a requested link to your site from a community site after mentioning and linking to that site in one of your posts is not unheard of.  In fact it can be beneficial to both sites’ readers.

Here’s how a blog helps your business.

  • Your prospects get to know you.  Making a connection with a potential client is the most important hurdle to a business relationship. Your personality will come out in your blog posts.  You’re giving your readers a bit of yourself while you’re demonstrating your market knowledge.  A good blog speaks to and answers questions about the buying or selection process for whatever product (a home) or service (yourself) your business sells.  Your blog lets you feed a prospect the answers and educate them.  They’ll appreciate that and be more likely to reward you with their business.
  • Your blog can serve as a resume.  If you meet someone at a party or a business function giving them a card or a follow up call is one thing.  Directing them to your blog can demonstrate your expertise on a range of topics.  You can even direct them to certain posts that are more relevant to their situation.

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Tags: Link strategy, real estate blog, content strategy, inbound links