If you’re a real estate agent or broker and want to generate interest from the prospects in your market area, talk about your market area. Better yet, talk about housing in your market area. Talk about the activities and policies that affect residents in your community.
That’s the knowledge a prospect will be looking for from you, the real estate professional, to deliver when the time comes to choose a Realtor to represent them. Sellers will look for someone who can effectively sell the community to prospective buyers. Buyers will look for someone who can direct them to areas that will best serve their family’s needs.
Start helping them now.
Help your prospects learn:
- What are the schools are like? What areas are walking distance to local schools? What schools are winning awards? Talk about special school programs.
- Local business gems. Which businesses support the community? Where are the great restaurants?
- Where do the kids hang out? What is there for teenagers to do? Where is the nightlife?
- What distinguishes different sub-neighborhoods or subdivisions? Try neighborhood video tours to shed light on little-known neighborhood treasures.
- Are there nearby senior facilities and active community programs for seniors?
Look at how these bloggers target their communities and see if you can adapt the topics to your own neighborhoods:
- Home buying tips: CPS School Locator for attendance boundaries
- Guide to North Shore Summer Camps
- See Some of Chicago’s Best Gardens at the 2010 Sheffield Garden Walk
- A snapshot of the Elmhurst housing market
- Local School Council candidates to address Winnemac Park Neighbors
- Final Village Of Clarendon Hills Informational Meeting For Home-Rule Authority
- Top 10 Reasons to Live in Noble Square