Real estate SEO and inbound marketing tips

Real estate blog ideas for brokers: Community news

Posted by Mike Scotty on Thu, Feb 23, 2012 @ 05:16 AM

Real estate SEO community blogIf you’re a real estate agent or broker and want to generate interest from the prospects in your market area, talk about your market area.  Better yet, talk about housing in your market area.  Talk about the activities and policies that affect residents in your community.

That’s the knowledge a prospect will be looking for from you, the real estate professional, to deliver when the time comes to choose a Realtor to represent them. Sellers will look for someone who can effectively sell the community to prospective buyers.  Buyers will look for someone who can direct them to areas that will best serve their family’s needs.

Start helping them now.

Help your prospects learn:

  • What are the schools are like?  What areas are walking distance to local schools?  What schools are winning awards?  Talk about special school programs.
  • Local business gems.  Which businesses support the community?  Where are the great restaurants?
  • Where do the kids hang out?  What is there for teenagers to do?  Where is the nightlife?
  • What distinguishes different sub-neighborhoods or subdivisions?   Try neighborhood video tours to shed light on little-known neighborhood treasures.
  • Are there nearby senior facilities and active community programs for seniors?

Look at how these bloggers target their communities and see if you can adapt the topics to your own neighborhoods:

 

Tags: Real estate video, real estate blog, content strategy

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