If you are a blogger, a videographer, or provider of interesting online real estate content on a regular basis, you should know about Google authorship markup.
In a nutshell, you can link your content from your own website, or even content you create on other sites to your Google+ profile, and have your author image appear in the search results.
With the integration of Google+ into all things Google, you may have already seen that some of your search engine results are showing up with your image. Here’s why – When you have a Google+ profile completed with links to “contributed to,” “links” and “other profiles,” Google will pick up that linkage and sometimes show the author’s Google+ profile picture in the search results, as they would with the authorship markup.
New benefit of authorship
In its quest to improve the search experience, Google is capitalizing on authorship to provide additional links to a reader who spends substantial time reading your content from a search engine result listing. Google makes the assumption that the reader would be interested in seeing more of your content.
Here’s how it works:
- A reader clicks on a search engine result with an authorship icon.
- S/he spends at least 2 minutes reading the web page (reading assumed).
- S/he clicks the ‘back’ button.
- Google provides the reader with three additional related links from the author.
Again, Google rewards informative, relevant content, your best SEO strategy.
After ‘back’ button: