5 things to look for in a real estate print ad management system

By Mike Scotty on Mon, Mar 09, 2015 @ 10:32 PM

In an increasingly non-print world, real estate print advertising may occupy a smaller space in your marketing plan, but it continues to be significant to market segments that value print. And the logistics of putting out effective listing-based print ads is as chal­lenging and time consuming as ever.

Continue Reading

Set your brokerage apart using high-res real estate photography

By Mike Scotty on Thu, Feb 05, 2015 @ 08:30 AM

Set a photo standard for all your listings all the time

In competitive online venues where the participants often bemoan the fact that the playing field has been leveled, surprisingly few of them exercise an relatively easy advantage…clear, high-quality, high-res listing photos.

Continue Reading