DBA Inbound™ takes inbound marketing tactics and applies them to your real estate business.
Inbound marketing, in a nutshell, is the practice of producing and enhancing a business’ online real estate content to drive traffic and conversions via your website. The content focus is on information that is useful to your targets’ buying process. This is what your prospects are searching for. This is where you need to be to get found.
An overview of the process includes:
- Identifying the search terms your prospects use most and their viability
- Creating relevant content that will entice those prospects
- Optimizing your content to climb the search results page
- Developing a social strategy that maximizes your reach
- Creating a website that fulfills the immediate information needs of each incoming prospect
- Create the inbound links to that website that enhance its position and authority
- Developing the channels to help prospects make contact with you.
Inbound marketing is a science and an art. It takes a degree of knowledge and experience that the online real estate marketing experts at DBA Inbound™ have mastered and can apply to your business.