Keyword phrase - definition

Keyword phrases are phrases that internet searchers are typing in the search box with the hope of finding a particular item on the web.

SEO practitioners put a lot of thought and research into finding the right keyword phrases.  In an attempt to optimize a particular web page for the content on the page, the SEO specialist will study what related keywords get the most search traffic.  Is it ‘Oak Park townhome’? or ‘townhome in Oak Park’?  Or is it easier and viable to rank for the more specific ‘Oak Park row house’? 

Selecting a keyword phrase to optimize for is a balance between the phrase that best describes the content of the page and the phrase which has a sufficient search volume.

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