Mike Scotty


Recent Posts

AdMaster™ update: Social video

By Mike Scotty on Wed, Aug 07, 2019 @ 10:00 AM

Want to post a quick video to your social followers that inspires, but doesn’t overdo it?

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AdMaster™ update: Faster ad scheduling & editing

By Mike Scotty on Wed, May 22, 2019 @ 11:22 AM

We’ve improved the ad scheduling interface to allow for custom dates and comprehensive group edits of ad sections that formerly required individual edits.

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AdMaster™ update: GPS On-Location marketing

By Mike Scotty on Tue, Apr 23, 2019 @ 12:19 PM

Instant feedback is an expectation for any consumer these days, and that includes real estate buyers. So when prospects are out and about looking at property, you want to give them the opportunity to get your listings’ stats and inside images on the spot.

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AdMaster™ update: Upgraded videos - YouTube

By Mike Scotty on Tue, Jan 29, 2019 @ 12:58 PM

Upgraded in 2018, AdMaster™ videos are generated from each listing’s images and captions to create a lively, no-effort, agent- and company-branded visual representation of each property.

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AdMaster™ update: Online chat support

By Mike Scotty on Fri, Sep 07, 2018 @ 05:59 PM

AdMaster™ users know that they can always reach their Client Services Account manager by phone or email during business hours if they have any questions about AdMaster™.

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AdMaster™ update: Agent ad expense reports

By Mike Scotty on Tue, Feb 20, 2018 @ 01:32 PM

It’s the time of year when agents are looking for ad expense reports from the previous tax year.

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AdMaster™ update: Ad content proof distribution system

By Mike Scotty on Tue, Jan 16, 2018 @ 05:18 PM

One of the hallmarks of AdMaster™ efficiency is securing the correct ad content (copy & images) before production so that publishing is a one-time affair.

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AdMaster™ update: Invoice breakdown update

By Mike Scotty on Mon, Oct 30, 2017 @ 07:30 AM

The AdMaster™ expense tracking module, known to AdMaster™ users as ‘Billing’, tracks ad expenses by putting a dollar cost on each advertised listing in each publication, then groups and sorts that data to accurately assign advertising expense to an office and/or agent.

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AdMaster™ update: Ad target management

By Mike Scotty on Mon, Jul 24, 2017 @ 05:00 PM

Admaster’s latest enhancement in managing agent-driven ad purchases is hard targets. Hard targets give ad managers the ability to easily set, enforce and manage the number of incoming agent ad orders to optimally fit a given ad space or page count.

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AdMaster™ update: Automated ad price updates

By Mike Scotty on Mon, Jul 10, 2017 @ 10:52 AM

AdMaster™ allows users to use an ad price (Price in ads) that may differ from the list price. For example, a listing agent may choose to state a price range, or use text such as 'Low 200s' or 'Call for price' rather than state the actual list price.

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