Admaster™ update: Agent email links in the ad proofs

By Mike Scotty on Thu, Jan 19, 2017 @ 09:30 AM

Using the AdMaster™ ad proofs form is easy, but occassionally you're going to come up against an empty copy block or a low-res photo that you aren’t able to replace...and you probably need to get in touch with the listing agent.

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AdMaster™ update: Photo resolution alerts

By Mike Scotty on Thu, Jan 05, 2017 @ 09:30 AM

Maintaining the crisp detail and color balance of your photography, when advertising in your markets’ highest-grade print periodicals, requires that each image have adequate pixel resolution. That resolution is based on the size that the image will be printed in the publication, and on the quality of the paper stock that it will be printed on.

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Admaster™ update: Non-agent user profiles

By Mike Scotty on Fri, Dec 16, 2016 @ 02:09 PM

AdMasterclient staff can now manage their internal administrative users through the Non-agent user roster and profiles. Up until now, DBA Client Service managed these users for you, and they will still manage the process if you like, but clients that want the ability to access and manage can now find it under the User menu.

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5 things to look for in a real estate print ad management system

By Mike Scotty on Mon, Mar 09, 2015 @ 10:32 PM

In an increasingly non-print world, real estate print advertising may occupy a smaller space in your marketing plan, but it continues to be significant to market segments that value print. And the logistics of putting out effective listing-based print ads is as chal­lenging and time consuming as ever.

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Set your brokerage apart using high-res real estate photography

By Mike Scotty on Thu, Feb 05, 2015 @ 08:30 AM

Set a photo standard for all your listings all the time

In competitive online venues where the participants often bemoan the fact that the playing field has been leveled, surprisingly few of them exercise an relatively easy advantage…clear, high-quality, high-res listing photos.

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How to automate your internal 'Coming soon' listing exchange

By Mike Scotty on Thu, Nov 20, 2014 @ 10:28 PM

Realtors working with a buyer are always interested in what’s coming on the market. Conversely, agents with a listing that will soon be on the market are anxious to get feedback on how that listing will fare.

And so are their clients.

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