AdMaster™ update: Ad Proof Ready Alerts

By Mike Scotty on Wed, Apr 26, 2017 @ 03:10 PM

New feature promotes ad proof approval tracking

A new addition to our agent-level access and ordering capabilities is the Proof ready alert button.

Continue Reading

AdMaster™ update: Luxury branded print management

By Mike Scotty on Fri, Apr 14, 2017 @ 01:31 PM

Most AdMaster™ clients have an internal luxury marketing program. Admaster™ designs specifically formatted output and print management scenarios to support each clients' luxury branding. AdMaster™ recognizes ‘luxury’ listings based on client criteria – even when the eligibility criteria varies by region and price point.

Continue Reading

AdMaster™ update: Secure publisher access to your ad production files

By Mike Scotty on Fri, Mar 31, 2017 @ 09:30 AM

Many ad management system users believe that in-house ad production by the marketing or administrative staff is an ad system requirement.
Not so.

Continue Reading

AdMaster™ update: Social media listing feeds

By Mike Scotty on Thu, Mar 16, 2017 @ 09:30 AM

Have a Facebook page, a Twitter account? Do you use Google+? There’s nothing like showing your office real estate activity in your social media outlets. If not to directly solicit buyers, to show your social followers your brisk pace of activity – a relevant trait that matters to potential clients who are making a real estate representation decision now or in the future.

Continue Reading

AdMaster™ update: Multi-property HTML emails

By Mike Scotty on Thu, Mar 02, 2017 @ 09:30 AM

Using the same ad selection technology AdMaster™ uses to create print ads, real estate magazines and online content, clients can select specific groups of new listings, open houses, or any other designated group of listings and retrieve real-time HTML to create a multi-property email – suitable for use in commercial email marketing applications like Constant Contact or MailChimp.

Continue Reading

AdMaster™ update: Automated real estate brochures

By Mike Scotty on Thu, Feb 16, 2017 @ 09:30 AM

Quality brochures can make a statement about a home AND about the firm hired to represent it. While most real estate websites have a ‘brochure’ component that spits out numerous roughly formatted pages of listing data, AdMaster’s automated brochure component can present a tightly formatted, quality presentation that depicts a professional image.

Continue Reading

AdMaster™ update: Agent-level ad ordering access

By Mike Scotty on Thu, Feb 02, 2017 @ 09:30 AM

Creating agent participation in company publications often becomes an unnecessary consumption of administrative resources and an ambiguous process for the participating agents. In a perhaps misguided effort to make it easy on the agents, administration often continues to take paper emails and verbal orders; then continues to go through a similar paper-bound proofing process.

Continue Reading

Admaster™ update: Agent email links in the ad proofs

By Mike Scotty on Thu, Jan 19, 2017 @ 09:30 AM

Using the AdMaster™ ad proofs form is easy, but occassionally you're going to come up against an empty copy block or a low-res photo that you aren’t able to replace...and you probably need to get in touch with the listing agent.

Continue Reading

AdMaster™ update: Photo resolution alerts

By Mike Scotty on Thu, Jan 05, 2017 @ 09:30 AM

Maintaining the crisp detail and color balance of your photography, when advertising in your markets’ highest-grade print periodicals, requires that each image have adequate pixel resolution. That resolution is based on the size that the image will be printed in the publication, and on the quality of the paper stock that it will be printed on.

Continue Reading

Admaster™ update: Non-agent user profiles

By Mike Scotty on Fri, Dec 16, 2016 @ 02:09 PM

AdMasterclient staff can now manage their internal administrative users through the Non-agent user roster and profiles. Up until now, DBA Client Service managed these users for you, and they will still manage the process if you like, but clients that want the ability to access and manage can now find it under the User menu.

Continue Reading