About Data Based Ads

Data Based Ads’ predecessor, Real Estate Profile, was founded in 1987 and besides being a weekly real estate publication, experimented in all things technical from interactive phone and fax marketing, to databases of available housing long before the MLSs went digital.  Real Estate Profile was the first ever to deliver an ad electronically to the Chicago Tribune in 1998.

Then and now, Data Based Ads is ahead of the curve in real estate marketing strategies, tactics, and efficiencies.

Principal products and services

Data Based Ads' core software product is AdMaster™, a web-based print and online ad management, publishing and distribution system, used nationwide by some of the largest multi-office real estate brokers. Admaster™ integrates and distributes listing data in a variety of innovative formats from a real time database – all search engine optimized to drive traffic back to our client brokers’ own web portals.

Our newspaper and print media products, SmarterAds™ and Wibiti™, are used by the nation’s top media companies, and include real time, turnkey solutions for creating, scheduling, paying for and publishing print display ads and expanded online real estate content.

Data Based Ads management

Data Based Ads' management team has broad experience in the industries served by the company.

Mike Scotty Linkedin profile
Michael Scotty, President and CEO
Joe Zekas Linkedin profile
Joseph Zekas, Chairman and founder
Rich Graeber Linkedin profile
Richard Graeber, Chief Technology Officer


Data Based Ads, Inc.
661 West Lake Street, Suite 1S
Chicago, IL 60661


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