Print ad management
AdMaster™ monitors and tracks all facets of a client's print marketing effort, from scheduling to ordering, proofing, production and payment.
Selecting listings for inclusion in an ad is as simple as clicking a link for that property under the publication listing on AdMaster™. Listings can be added and deleted right up to the final deadline, typically just hours before the finished ad is due at the publication.
Multiple offices can contribute to a central publication through ad selection at the individual office level, even at the agent level when enabled.
Alternatively, DBA’s client service team will oversee and manage ad selection to a client standard, eliminating the need for corporate or regional level intervention.
Every ad section built in AdMaster™ can include a variety of ad controls and parameters that eliminate the need for administrative oversight. Only listings with specific characteristics are eligible for selection in a specific ad.
For example, an ad section may require that eligible listings
- Include a specified number of images
- Be within a specific price range
- Be a specific property type or among a group of property types
- Be within a specific group of cities or zip codes
- Be from an individual or specific group of offices
- Be open on the current weekend
These and other more refined ad controls contribute to the better use of your advertising dollars and elimination of manual administrative staff intervention. Properties are advertised in the publications where they are most relevant.
Ad proofs are generated in real time for each publication in a list format complete with the photo and exact content and sort order that will appear in the finished ad. Real time ad proofs eliminate the need for paper proofs from the publication.
Reporting is immediate and automated. Our standard AdMaster™ reports include but are not limited to:
- New Listing activity
- Weekly ad content
- Ad proofs
- Open House reports by office and by region
- Ad history reporting
- Office ad expense reporting
- Listing ad expense reporting
Open Houses are scheduled once. Your company program guidelines determine whether that order triggers the listing to be advertised in a particular publication, flags the listing on the company Internet site as an open house, or simply holds it in reserve to apply a banner if the property is flagged to be advertised on the weekend of the Open House.
AdMaster™ can assign listing URLs to each listing, as a vanity URL (123MainStreet.com) or a subdomain of your broker website (123MainStreet.realtyassoc.com) and include it in any print ad. URLs typically resolve to the listing detail page on your broker website, but can also resolve to individual agent listing sites as allowed by the broker.
Brokers can choose to add a QR code to their AdMaster™ application, which generates the code and allows it to be placed in print ads, signage and other applications.