Admaster’s latest enhancement in managing agent-driven ad purchases is hard targets. Hard targets give ad managers the ability to easily set, enforce and manage the number of incoming agent ad orders to optimally fit a given ad space or page count.
AdMaster™ update: Ad target management
By Mike Scotty on Mon, Jul 24, 2017 @ 05:00 PM
AdMaster™ update: Automated ad price updates
By Mike Scotty on Mon, Jul 10, 2017 @ 10:52 AM
AdMaster™ allows users to use an ad price (Price in ads) that may differ from the list price. For example, a listing agent may choose to state a price range, or use text such as 'Low 200s' or 'Call for price' rather than state the actual list price.
AdMaster™ update: Web activity reports sent direct to seller
By Mike Scotty on Tue, Jun 27, 2017 @ 10:30 AM
AdMaster™ update: Ad Proof Ready Alerts
By Mike Scotty on Wed, Apr 26, 2017 @ 03:10 PM
New feature promotes ad proof approval tracking
A new addition to our agent-level access and ordering capabilities is the Proof ready alert button.
AdMaster™ update: Luxury branded print management
By Mike Scotty on Fri, Apr 14, 2017 @ 01:31 PM
Most AdMaster™ clients have an internal luxury marketing program. Admaster™ designs specifically formatted output and print management scenarios to support each clients' luxury branding. AdMaster™ recognizes ‘luxury’ listings based on client criteria – even when the eligibility criteria varies by region and price point.
AdMaster™ update: Secure publisher access to your ad production files
By Mike Scotty on Fri, Mar 31, 2017 @ 09:30 AM
Many ad management system users believe that in-house ad production by the marketing or administrative staff is an ad system requirement.
Not so.
AdMaster™ update: Social media listing feeds
By Mike Scotty on Thu, Mar 16, 2017 @ 09:30 AM
Have a Facebook page, a Twitter account? Do you use Google+? There’s nothing like showing your office real estate activity in your social media outlets. If not to directly solicit buyers, to show your social followers your brisk pace of activity – a relevant trait that matters to potential clients who are making a real estate representation decision now or in the future.
AdMaster™ update: Multi-property HTML emails
By Mike Scotty on Thu, Mar 02, 2017 @ 09:30 AM
Using the same ad selection technology AdMaster™ uses to create print ads, real estate magazines and online content, clients can select specific groups of new listings, open houses, or any other designated group of listings and retrieve real-time HTML to create a multi-property email – suitable for use in commercial email marketing applications like Constant Contact or MailChimp.
AdMaster™ update: Automated real estate brochures
By Mike Scotty on Thu, Feb 16, 2017 @ 09:30 AM
Quality brochures can make a statement about a home AND about the firm hired to represent it. While most real estate websites have a ‘brochure’ component that spits out numerous roughly formatted pages of listing data, AdMaster’s automated brochure component can present a tightly formatted, quality presentation that depicts a professional image.
AdMaster™ update: Agent-level ad ordering access
By Mike Scotty on Thu, Feb 02, 2017 @ 09:30 AM
Creating agent participation in company publications often becomes an unnecessary consumption of administrative resources and an ambiguous process for the participating agents. In a perhaps misguided effort to make it easy on the agents, administration often continues to take paper emails and verbal orders; then continues to go through a similar paper-bound proofing process.