In an increasingly non-print world, real estate print advertising may occupy a smaller space in your marketing plan, but it continues to be significant to market segments that value print. And the logistics of putting out effective listing-based print ads is as challenging and time consuming as ever.Read More
Real estate SEO and inbound marketing tips
Real estate listing syndication and reporting includes enhanced content to Zillow, Trulia and your most trafficked sites
With the imminent fragmentation of real estate listing syndication delivery triggered by Move, Inc.’s ListHub syndication service's announcement that they will no longer serve up listings to Zillow, and now ListHub’s abrupt split from Trulia following yesterday’s merger, brokerages and/or MLSs may need to find an alternate source to deliver listing content to both Zillow and Trulia.Read More
Set a photo standard for all your listings all the time
In competitive online venues where the participants often bemoan the fact that the playing field has been leveled, surprisingly few of them exercise an relatively easy advantage…clear, high-quality, high-res listing photos.Read More
All but the brokerages who are most serious about marketing presentations might consider a real estate marketing database as redundant. Why set up another database when you have the MLS and your own website, both of which most likely have built-in data delivery functions from one to the other?Read More
Realtors working with a buyer are always interested in what’s coming on the market. Conversely, agents with a listing that will soon be on the market are anxious to get feedback on how that listing will fare.Read More
Tags: real estate marketing
Search relevance – that’s what.
Few automated real estate videos, a.k.a. pan and zoom slideshow videos, get beyond double-digit view counts during the life of a listing. They do, however, provide substantial value in the form of SEO and search relevance. Collectively, a brokerage’s video content can rank high on the list of traffic drivers to their brokerage website. In fact, in a study on midyear broker website benchmarks done by WAV Group Consulting, brokers who have been posting all the brokerage’s listings to YouTube have seen that volume grow to 5th or 6th in their overall rankings.Read More
When it comes to your real estate website, whether it’s an agent website, a small one-office brokerage site or a regional broker portal, ranking in today’s search engine results game can is an uphill battle that requires constant management.
Tags: Link strategy, Website strategy, Real estate video, inbound links, Social media strategy, real estate listing syndication, real estate virtual tours, HTML email marketing, real estate social media feeds
Anyone who’s tried to find an apartment online in Chicago knows the quagmire that is Craigslist rental pages. It’s tough to find anything real among the duplicates and rental service come-ons – and you will undoubtedly waste a lot of time. And people often feel that Craigslist is their only free option – but it’s not...
Email marketing is still the number one form of marketing for small and medium size businesses – evidence of which you see every day in your inbox.
Our Google+ offerings to our real estate clients are posted on our social media feeds page, primarily because that’s what most people believe Google+ to be – a social media site. And it is. But it is also a whole lot more.