Real estate SEO and inbound marketing tips

What’s with all the automated real estate videos?

Posted by Mike Scotty on Wed, Sep 24, 2014 @ 11:24 AM

Search relevance – that’s what.

Few automated real estate videos, a.k.a. pan and zoom slideshow videos, get beyond double-digit view counts during the life of a listing. They do, however, provide substantial value in the form of SEO and search relevance.  Collectively, a brokerage’s video content can rank high on the list of traffic drivers to their brokerage website. In fact, in a study on midyear broker website benchmarks done by WAV Group Consulting, brokers who have been posting all the brokerage’s listings to YouTube have seen that volume grow to 5th or 6th in their overall rankings.

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Tags: Link strategy, Real estate video, SEO strategy, content strategy, inbound links, Google

Guiding traffic to your real estate site may be your best SEO play

Posted by Mike Scotty on Mon, Mar 10, 2014 @ 08:15 AM

When it comes to your real estate website, whether it’s an agent website, a small one-office brokerage site or a regional broker portal, ranking in today’s search engine results game can is an uphill battle that requires constant management.

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Tags: Link strategy, Website strategy, Real estate video, inbound links, Social media strategy, real estate listing syndication, real estate virtual tours, HTML email marketing, real estate social media feeds

Yo! Looking for a Chicago apartment?

Posted by Mike Scotty on Tue, Feb 25, 2014 @ 12:02 PM

Anyone who’s tried to find an apartment online in Chicago knows the quagmire that is Craigslist rental pages. It’s tough to find anything real among the duplicates and rental service come-ons – and you will undoubtedly waste a lot of time. And people often feel that Craigslist is their only free option – but it’s not...

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Tags: Real estate video, real estate photography, real estate marketing, Chicago

Real estate email marketing needs to focus on business

Posted by Mike Scotty on Wed, Sep 18, 2013 @ 07:42 AM

Email marketing is still the number one form of marketing for small and medium size businesses – evidence of which you see every day in your inbox.

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Tags: email html, real estate email marketing, real estate marketing

8 reasons Google+ should matter to real estate pros

Posted by Mike Scotty on Wed, Aug 28, 2013 @ 06:50 AM

Our Google+ offerings to our real estate clients are posted on our social media feeds page, primarily because that’s what most people believe Google+ to be – a social media site. And it is. But it is also a whole lot more.

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Tags: Link strategy, Website strategy, real estate blog, SEO strategy, content strategy, Social media strategy, search engine results page

Real estate content marketing and link building – a case study

Posted by Mike Scotty on Wed, Aug 14, 2013 @ 07:23 AM

Q: What do content marketing, link building, and rebuilding the Cubs have in common?

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Tags: Link strategy, Website strategy, real estate blog, content strategy, organic search strategy, real estate website

Real estate photo size and quality matter – 2 steps to improve your online presence

Posted by Mike Scotty on Thu, Jul 25, 2013 @ 01:31 PM

I see a lot of listing photos in our business – and most of them can best be defined as ordinary.  Using pure percentages, the number of ‘marketing quality’ photos vs. the number of ‘could barely be bothered’ photography is astoundingly low. As we develop new web products here at Data Based Ads, we test functionality on listings currently in our database. And believe it or not, it takes more time than it should to find a listing with better-than-average photos. That’s not right.

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Tags: content strategy, real estate website, real estate photography

Marketing fundamentals need to guide real estate social media efforts

Posted by Mike Scotty on Fri, Jul 12, 2013 @ 03:41 PM

What’s the right approach to social media participation for realtors and real estate companies?

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Tags: SEO strategy, Social media strategy

Google Reader demise makes a case for real estate social media

Posted by Mike Scotty on Wed, Mar 20, 2013 @ 02:33 PM

The pending demise of Google Reader has uncovered some interesting realities regarding marketing and real estate blogs, and the way people are consuming news over the last couple of years.

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Tags: real estate blog, Social media strategy, Google

Real estate’s SEO entitlement delusion

Posted by Mike Scotty on Wed, Jan 09, 2013 @ 01:38 PM

In all the rhetoric (just one example) that some Realtor-related interests are slinging at Zillow, Trulia and Realtor.com, there’s something that the ‘Big 3’ critics seem to forget.

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Tags: Website strategy, real estate listing syndication, search engine results page, real estate website

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