When it comes to your real estate website, whether it’s an agent website, a small one-office brokerage site or a regional broker portal, ranking in today’s search engine results game can is an uphill battle that requires constant management.
Real estate SEO and inbound marketing tips
Tags: Link strategy, Website strategy, Real estate video, inbound links, Social media strategy, real estate listing syndication, real estate virtual tours, HTML email marketing, real estate social media feeds
Anyone who’s tried to find an apartment online in Chicago knows the quagmire that is Craigslist rental pages. It’s tough to find anything real among the duplicates and rental service come-ons – and you will undoubtedly waste a lot of time. And people often feel that Craigslist is their only free option – but it’s not...
Email marketing is still the number one form of marketing for small and medium size businesses – evidence of which you see every day in your inbox.
Our Google+ offerings to our real estate clients are posted on our social media feeds page, primarily because that’s what most people believe Google+ to be – a social media site. And it is. But it is also a whole lot more.
Q: What do content marketing, link building, and rebuilding the Cubs have in common?
I see a lot of listing photos in our business – and most of them can best be defined as ordinary. Using pure percentages, the number of ‘marketing quality’ photos vs. the number of ‘could barely be bothered’ photography is astoundingly low. As we develop new web products here at Data Based Ads, we test functionality on listings currently in our database. And believe it or not, it takes more time than it should to find a listing with better-than-average photos. That’s not right.
What’s the right approach to social media participation for realtors and real estate companies?
The pending demise of Google Reader has uncovered some interesting realities regarding marketing and real estate blogs, and the way people are consuming news over the last couple of years.
In all the rhetoric (just one example) that some Realtor-related interests are slinging at Zillow, Trulia and Realtor.com, there’s something that the ‘Big 3’ critics seem to forget.